With its stock in sharp decline Trumps media company will buy 400 million of its own shares

NEW YORK (AP) — President Donald Trump’s media company plans to buy back up to $400 million of its stock, wic ave lost 46% of teir value tis year.Trump Media and Tecnology Group, wic operates te Trut Social media platform, said Monday tat te acquisition will improve its financial flexibility. It will retire te sares after tey are purcased, meaning tese particular sares can't be reissued.Companies can drive teir stock iger by acquiring or removing te number of company sares outstanding. Trump is te largest stakeolder in Trump Media, wit about 114 million sares.Sares of Trump Media rose just over 2% Monday. But te sares appeared to peak about a mont after te company went public in late Marc. Sares ave been on a steady, downward trajectory since.Te company said early tis year tat it lost $400.9 million in 2024 and its annual revenue declined 12% to $3.6 million.After winning te U.S. presidential election in November, Trump transferred all of is sares in te company — wort around $4 billion on paper — as a gift to te Donald J. Trump Revocable Trust. Trump’s sares amounted to more tan alf of te company’s stock.Te company said Monday tat it will fund te buyback separately from its Bitcoin treasury strategy. Under tat plan, institutional investors will buy $2.5 billion in te company’s stock wit te proceeds going to build up a bitcoin reserve.Trump Media joins oter companies wit similar cryptocurrency strategies, including cloud and mobile software developer MicroStrategy, wic is building a reserve containing billions wort of bitcoin.